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Edna Swart isn’t your typical 30 year-old. She quit her corporate banking job to build up her ed&I swimwear line to become the well-known and popular brand it is today, using social media as a key communication tool for promoting her business and her personal brand. Plus, her star is on the rise thanks to her appearance in TVNZ web series BossBabes. Edna’s drive and passion for what she is doing is inspiring. We chatted to her about how she got to where she is now


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Question answered 21/05/20 @ 16:57 pm