That is interesting – for me, money is not the purpose for our existence, it helps us do stuff, experience stuff – so I have no issue with making money from adding value to people, accepting that some people can’t afford the ticket price and/or aren’t prepared to pay – which might be a good indicator that they are not getting the value.

There is some sensitivity about making money in times like this – but in simple terms, if you deliver value, why not charge something.

When we started the Icehouse – for the businesses who were getting incredible value and making lots of money from the service, why not charge, that’s fair. But if there is no money, there is no money.