Now is as good a time as any to rebrand. In fact, it’s a great time because you are probably not so distracted by the day-to-day business of commuting, going to meetings, and all that other ‘normal’ stuff. Before you choose a name or design a logo, I suggest you do a lean canvas exercise and identify the problem(s) that your organisation is solving, who you want to work for, and what your unique value proposition is. Over the last couple of weeks I have been running workshops for Hawke’s Bay businesses along these lines and the lean canvas is a very powerful way to distill your thinking and capture some testable hypotheses before you spend real money on designers and marketing. If you do it with discipline, energy, and imagination you will be amazed at the results.

Here’s a good intro to the process:

Good luck and stay safe.