Hi there,

Annah is absolutely right (and it’s thrilling to get support from such an expert!) You need a very strong unique selling point to cut through the fashion market, it is incredibly crowded and with so many choices coming in from overseas it’s only getting harder. In saying that there is nothing wrong with starting small and testing your market before you invest a lot of capital. Can you have a soft launch by creating a few pieces and building an audience? Being sold out of a small amount of stock is better than being left with a ton you can’t move. Go gently in this market and test test test before you over commit.