It’s a great concept and Vicky and James’ comments are spot on. I think cut-through will be really important as parents are being bombarded with so many options now and it can be overwhelming. If you could turn some of your blogs or content into short videos these would work really well for social marketing. This could then open up an option to see if you can link in with Amped (new show on TV3) or the new TV2 channel for kids focussed on education. I’m sure they’d love some variety in the type of content they’re delivering.