If there are any exercises or techniques you could guide people to do at home I think that could be useful and help you stay engaged with potential customers. However, since I assume your business is hyper-local, I’m not sure how much broad social media would be useful to you – you need to be engaged hyper local with people who will ultimately be your direct customers. So perhaps you should focus your efforts on contributing with useful guides, info, techniques to existing social communities online that are within your locality – ie small neighbourhood Facebook groups or Neighbourly etc. If easy enough, you could create a series of micro-exercises for people to do which gives you daily updates/engagements…maybe these are things adjacent to what you do – stretching, massage etc. Can’t wait til I can get a deep tissue massage again…I’m thinking I might just need to welcome a practitioner into my Level 3 bubble… 🙂