Great concept and definitely something many families could benefit from. If you are providing a genuinely useful product or service don’t be worried that people will think you are trying to profit from the current situation.

Couple of promotional ideas that might help. Find a key opinion leader, and offer them a free sub to promote to their audience. Get them to do 2-3 posts to share with their followers. Promote to over 60s with a buy a sub for your children and grandchildren. Promote with buy one for yourself get half price for a friend…lowers the average sale price, but will drive engagement and #s using the product. Finally, you have to promote if you want to grow…with no guarantee of a return. That is the risk – and if you get it right, the reward of starting a business!