You are right Annah, sticking to your knitting is wise where possible.

It could also be worth doing a bit of scenario planning. For example, if we return to Level 2 by X date, or if there is a flare up again etc. Which services/products can adapt to the changes?

I understand that in Level 3, weddings of 10 people can take place. It could be worth celebrating this in your content…this could be the new norm for some time. How can you help people buy into the romance of an intimate wedding?

Could you offer a discount to couples who have had their weddings cancelled? Could you run a giveaway to dress a couple who want to get married in level 3? This could make a lovely news story!

As Annah says, keep looking at the pain points.

All the very best.