Love the idea of shirts for men in the zoom environment,
As believe me we have so many meetings this way and you could create a fun social campaign around this.
Not so sure as to leisure gear as its not what you are known for
and there are so many players in this market and a diversity of price level.
Awesome that you are thinking of other opportunities though.
There are so many events going on a Zoom, my daughter attended a hens night on zoom last Saturday
and she dressed and made up for this as if she was attending the event physically. There will
be opportunity in this space as well, it simply needs to be promoted differently at your end
I would be more inclined to look at what you do well
and are known for, find the pain points and your respective match in the COVID-19 space