Hi Grant,

If informational has worked for you in the past, why not try that initially and reevaluate daily? Everything has changed so much, it’s almost impossible to guess what will work with your customers, so a try it and see approach is best in my opinion.

I’ve also seen lots of companies being honest with their customers and whether they need support to get through this, with loyal customers rising to the occasion beautifully. Perhaps a really nice, transparent piece on how you and your team is doing would be a good way to kick things off again.