Love your idea! Sounds like a lot of fun. In addition to all the great ideas above, perhaps a fun way to generate interest and build your community on social media is to get people to post pictures of their hair cuts in isolation. I’ve seen a few funny posts of guys having their wives, family, children cut their hair, and showing off the photos. You can run a competition for best cut, funniest cut, etc. And you could consider giving a prize away of a free cut by you after isolation to sort out the home cut situations. Could be a light hearted way of building empathy and building your database at the same time. Good luck!