Thank you @Jason Hill.

You have some interesting and valid points there, particularly around those wanting to treat themselves. As we saw down here in Christchurch post Earthquakes, car sales rocketed as families needed some exciting and new in their lives. However, as you mentioned, the market needs to drastically pivot its typical approach to tourism (being expensive, overseas focused). I guess in all, and what I’m hearing from your answer, is that suppliers need to be smart, prepared to move quickly and listen (intensely) to the market.

Morgan, thank you also for your reply.
Corporate and conference trips are interesting. I see arguments both for and against this, but I have to agree that Domestic Tourism is unlikely to singlehandedly rebuild the industry. Therefore, as you say, get a deep understanding of what does drive the first people to travel, is key.