As Andy says, ideas are ideas until others take them on. To help make this real, can you start gradually through instagram and facebook to start generating some interest? You can then use these forums to spread the word, particularly for those you are targeting for shout outs. There are so many people looking for content across TV, newspapers, etc. You can also start a website easily and cheaply using tools such as SquareSpace. Once you have your facebook and instagram page and linkedin and website, you can use this to send to TV and reporters who are active in your space. Easy to find the names of those involved for you to reach out to them. Find the social influencers who have large followings that may be aligned to your cause. You’ll need to know on a lot of doors, and if you do, you are bound to get enough starting interest. Then, just keep pounding the pavement, adding one brick at a time. Rome wasn’t built overnight so start small and watch it grow. Belief and persistence will be key. Once you have a few of these up and running, let us know the URLs and we can give it a plug! Good luck, great idea!