Agree with Kirsty’s comments in terms of interviewing customers. Would be good if you could articulate your key point of difference for your product / potential product and who your competitor set is. What is / can be your sustainable point of difference. Entering an offshore market is not easy, so you want to have a very clear point of difference that is sustainable, in a large target market so that you have a good opportunity. Once you know your point of difference, you can gain a lot of market intelligence by understanding competitors, their market strategy, target markets. It’s amazing how much you can pick up in the public domain. You can even do some mystery shopping to see how the competitor’s handle enquiries. Once you determine your product, you can then understand the effort to pivot your company, and whether the cost / return exists.