Michelle – apologies, only getting to this late, and plenty of great advice already provided – particularly on SEM so I won’t talk to that. I would get your team working your network and affiliates to help syndicate across community interest groups (e.g. home learning, etc) – a strong post in these circles of influence will go a long way. Doing what you can to boost your post once it is active will also help. Also, try getting an advertorial post in an international trade related online magazine, or a local newspaper in your target markets. The smaller/regional/local papers are always looking for content and much more likely to pick it up than a metro/national paper. I see metro.co.uk had a CV19 home schooling article – try offering a follow-up story to that. Good luck!