Hi Kate, What kind of business do you have?

If it’s a business which you can sell online, I would consider what your customers are going through currently, and tailoring your messaging and content to address their primary needs.

It’s important to be empathetic to what is happening and the tragedy of the pandemic, however this is also driving new consumer behaviour (eg people at home in lockdown, who have more time likely spent online etc).

The key is in ensuring your messaging is relevant to the current environment and what your customers are experiencing and is tailored and targeted to the appropriate audience so as not to come off as offensive or opportunistic.

I hope that helps!

Kirsty