I think the key concepts everyone should think about when considering selling at the moment are timing and relevance of the value proposition – start with the question

1) How can I help my existing clients and potential clients with what they are dealing with in their lives today?
This may drives thoughts on how you can pivot your service to a new applications

2) If I cant think of anyway I can help now – what can I do to prepare for what might be the right time to help in the future