Morena Louise – what a great initiative. So many good questions here!

Great that you are so focused on your key messages – simplicity and clarity are key to successful communication.

I am a great one for learning and growth, and also for accelerated short cuts – so here’s an idea. Why not approach a few creative/media agencies with a proposal to request some time for free to support you, get a creative and media strategy in place for the next 6 months that might include social media, collaborations, etc. Many work places want to send a strong positive message around mental health – and you can help them do that, while supporting the growth of your organization, and the growth of your donations….while learning along the way. It could be a win-win-win!