Hi Anne
The single best thing you can add is video. It will help with higher engagement and show off your products. Get them to know you as the owner- behind the scenes video works really well.
For Instagram extend that video into Insta stories which is relatively simple to produce on your phone. Experiment with reels which is getting a lot of interest right now. Hashtags also are one of the best ways for business pages to be discovered. Think of generic and very specific hashtags that you think people that might be interested in your product might search.
Finally, ads on FB/Instagram are probably the most efficient way to reach customers in your catchment area.
Antony