Morena – ‘value’ is created when you get people/users/customers utilising your product and paying for it. Things like IP or patents create the opportunity to give you ‘clear air’ to invest in its commercialisation. If it is not new, novel and/or patentable – then you clear strategy is to go go go, and just be better than the competitors. The Idea is not the value. It is what you do with it that matters. It sounds like you have a ‘thought’ around how to create value from something – the novel part is your interpretation and use of this material into a new use – cool; why not just go and do it; yes you might be copied but if you can keep confidentiality while you get the material and use sorted; and sign -up customers; then you have a time advantage?