Hi there. lot of things to consider (options vs shares), valuation, tax, for advisors or employees, long term vs short term incentive (vesting period), esop etc. this is an insightful video Serge did for founders around shares / options for directors: https://www.youtube.com/watch?v=66zs7SuTLkQ – recommend watching this in first instance. Im happy to chat over phone and discuss further if that would be useful (021 537663 // jerome).