- Brand & Marketing
- How can we get people more open to Telehealth services for Physiotherapy during the lockdown period
- Reply To: How can we get people more open to Telehealth services for Physiotherapy during the lockdown period
Reply submitted 27/03/20 @ 04:39pm::
Hi Teresa – Great question. Ben and Clare have made good points. The landscape has fundamentally changed so you no longer have to drag people to online telehealth services. Which is good news 🙂
In terms of which messages best resonate with people, get some INSIGHT first. Find out what are people’s biggest NEEDS right now when self-isolating, from a physical perspective (ask friends and family or existing clients if you’re not sure). Be clear on how can physiotherapy best help address those needs. Know this, and your message becomes clear. Different people will have different needs, so target them differently with different message / medium mix.