- Digital & Online Marketing
- Looking for an SEO company that specializes in marketing for Saas businesses.
- Reply To: Looking for an SEO company that specializes in marketing for Saas businesses.
Reply submitted 23/06/21 @ 04:46pm::
I wholly support Leon’s remarks above.
Your target audience is business owners and so as a B2B marketing plan, you should be looking at:-
– Database marketing
– Outbound telesales
– Partner marketing
– Affiliate marketing
– Public relations
These are best driven from a CRM (customer relationship management) database which provides a single view of the customer.
Educational resources (content marketing) will be a beneficial support tactic and will align with the SEO goal you state.
Your marketing plan needs to be re-aligned so that you spend money appropriate to B2B rather than B2C and this requires specialist input.