Digitalboost.co.nz has some great tools available for getting and helping your business go digital.
One of my suggestions is build up an email database,
Maybe do a competition to capture email some how.
When doing emails though you need to think ‘how can I add value to this person’s inbox’ meaning a deal or special or even new product out – don’t spam them.
ALSO make sure your SEO is rocking before you dive into anything else as your website is the gateway to other digital platforms.