If you are selling online – and able to fulfil and deliver, then yes. And I’m sure you are getting granular about measuring the performance of the ads.

I’d be careful about brand building right now – you shouldn’t stop but the feeds are crowded and the message needs to be refined and tailored for the moment. You want to avoid appearing to be “ambulance chasing”.

Critically, cash is king during times of crisis. Don’t spend if your cash is tight.

Big brands have largely pulled back – that’s a mistake. Small and emerging brands need a slightly different playbook.

Am keeping a close eye on FB costs – they are seeing declines in spending which should make for more invetory at a lower cost