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- Kia OraI’m doing some final testing on an online course. Safeto16.org is a 30 minute course to get parents to build a wall of protection around their children from sexual offenders.The group who have been testing the course love the content.They all say it could be a bit more ‘colourful’ I’m now looking for a marketing strategy to move forward.Is there somewhere you can lead me please?
- Reply To: Kia OraI’m doing some final testing on an online course. Safeto16.org is a 30 minute course to get parents to build a wall of protection around their children from sexual offenders.The group who have been testing the course love the content.They all say it could be a bit more ‘colourful’ I’m now looking for a marketing strategy to move forward.Is there somewhere you can lead me please?
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Alex McCall
@alex-mccall
Reply submitted 12/06/21 @ 09:59pm
::Kia ora @brentrice1
Awesome kaupapa you have here,
To add to this discussion, a valuable concept I always try and exercise with outreach is the “how might we achieve a one to many model vs. 1:1?”
There is some mention above around teachers. We have exercised a one to many model previously to schools for a digital education program. If you can get one teacher onboard and they see the value in your work, you then have a platform of 27 kids to broadcast to (or 54 parents emails). 1:27:54 is a pretty good amplification rate!
So if you were to think about where or how you were to connect with parents, finding where the teachers hang out might be a good way to go about it.
Tip, there is a Facebook group called “NZ Primary School Teachers” which is about 30,000 teachers strong – if you are delivering value to them and can connect at their level, you might find some success here. (this is just an example of where a target audience for you might live that has a one to many effect).
Go well!
Alex
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