There is no ‘best’, but there are some better than others, and some more suited to certain needs.

By far the most popular are WooCommerce (for WordPress) and Shopify. These also represent the main two types of platform, ie self-hosted or third-party.

Both will do the job, but each has its pros and cons.

Shopify is easy to setup, comes with hosting and site maintenance, and is very stable. However, it can become quite expensive quite quickly. If you grow your business, eventually you may need to upgrade to their pro plans (which they don’t advertise on their pricing chart), these start at around $4,000/month. Even if your shop does not grow that much, the plugins for Shopify can be quite pricy for their monthly fees. Most stores find they need at least 3 or 4 plugins to really make the system work the way they want.

WooCommerce is free, but you will want professional help setting it up. This makes the upfront cost usually (though not always) a it more. Chances are you will want some premium plugins here too, but the good news is that most Woo plugins cost about the same per year as most Shopify ones do per month. Because it sits on top of WordPress, having a site built with WooCommerce is extremely adaptable. Approximately 1 in 4 website on the internet are built using WordPress, making it by far the most well supported system on the planet. Also, because it is on your server, you own all the data (unlike Shopify).

In the long run, we find that WooCommerce is usually a bit more expensive for getting started, but works out cheaper in the long run. IN reality the best choice will come down to personal preference, and what specific functionality your store will require.