Catherine van der Meulen
Reply submitted 02/06/21 @ 10:54pm::
Great insights Joe
Thought I would break your question down into a few parts
We’re stocked in retail shops around the country – and most of that has come through stores approaching me.
YOU COULD CONTINUE WITH THIS APPROACH AND CURATE A RETAIL LIST THAT YOU COULD THEN IDENTIFY SOMEONE TO WORK ON THE OUTREACH. WE WORK WITH A TEAM OF VIRTUAL ASSISTANTS IN THE PHILIPINES THAT ARE ABLE TO SUPPORT ME IN CREATING A LIST OF ORGANISATIONS BASED ON A TIGHT BRIEF OF THE TYPES OF STORES THAT YOU ARE WANTING TO WORK WITH AND THEN SHARING A SPREADSHEET THAT HAS COMPANY NAMES, CONTACTS, LOCATION, EMAIL AND PHONE NUMBER.
YOU COULD TRIAL THE INITIAL APPROACH YOURSELF TO IDENTIFY WHAT THE BEST APPROACH IS TO BUILD THE RELATIONSHIPS AND THEN CREATE A STRUCTURE TO HIRE SOMEONE TO CONNECT DIRECTLY TO THE RETAIL STORES.
THERE IS A PLATFORM IN AUSTRALIA CALLED TRADESQUARE WHICH DISTRIBUTES PRODUCTS WHOLESALE – THEY ARE ONLY FOR AUSTRALIAN BUSINESSES BUT I WONDER IF THERE MIGHT BE SOMETHING SIMILAR AS A MARKETPLACE FOR BUSINESSES IN NZ.
But now I need to approach the stores – I need someone to help get the sales and fulfill the orders.
Where would I find an appropriate distributor? Or where would I find a sales rep? I can’t seem to find anything! TIA 🙂
WITH REGARDS TO A SALES REP I THINK IT WOULD BE GREAT TO CONNECT THIS WITH SOMEONE WHO IS ALREADY IN YOUR COMMUNITY. PEOPLE WHO ALREADY KNOW AND LOVE YOUR BRAND AS THEY ARE GOING TO BE ABLE TO SELL IT AUTHENTICALLY WITHOUT IT FEELING LIKE A SALES PITCH. POTENTIALLY REACH OUT ON SOCIAL MEDIA TO YOUR COMMUNITY AND SEE IF ANYONE IS INTERESTED IN JOINING THE TEAM.
Hope those help Sarah