Hi Andrew,

sorry for the late reply. Great advice, makes perfect sense, which makes me think I’ll contact some businesses who are doing well in Japan… EcoStore, Ethique. The person I ended up getting advice from kinda made me rethink my focus away from the problem ‘how could we possibly do this’ and back to the opportunity – and what it consists of. And then encouraged me that we can ‘make it happen’ or ‘let it fall into place’ once we have defined and accepted the opportunity.
I will return with more questions no doubt!