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- Gosh I LOVE this platform. Kia ora team!I’ve just had some great national coverage of my new business initiative bushboardroom.co.nz from Seven Sharp, here: tvnz.co.nzI’d love to leverage this with other media and just wondering if you can recommend any relevant industry or business publications that might be a good fit that I could pitch a story to?I.e – I’ve approached- Boardroom magazine (Institute of Directors)- Kia Ora mag (success, yay!)- Verve magazine has approached me, but very expensive to feature so I’m unsure on that one.Quite specifically, Auckland and Tauranga publications as those will target businesses within the catchment zone for travelling for a team day out/planning meeting in South Waikato.Similarly, online B2B platforms and publications that I can leverage or get a presence on. I’m new to B2B / corporate so researching :)The Seven Sharp feature hasn’t been a silver bullet (only a few enquiries so far), but it is possibly the wrong time of year and might be more of a slow burn. So the more I can get awareness out there the better at the mo!Nga mihi,Kylie
- Reply To: Gosh I LOVE this platform. Kia ora team!I’ve just had some great national coverage of my new business initiative bushboardroom.co.nz from Seven Sharp, here: tvnz.co.nzI’d love to leverage this with other media and just wondering if you can recommend any relevant industry or business publications that might be a good fit that I could pitch a story to?I.e – I’ve approached- Boardroom magazine (Institute of Directors)- Kia Ora mag (success, yay!)- Verve magazine has approached me, but very expensive to feature so I’m unsure on that one.Quite specifically, Auckland and Tauranga publications as those will target businesses within the catchment zone for travelling for a team day out/planning meeting in South Waikato.Similarly, online B2B platforms and publications that I can leverage or get a presence on. I’m new to B2B / corporate so researching :)The Seven Sharp feature hasn’t been a silver bullet (only a few enquiries so far), but it is possibly the wrong time of year and might be more of a slow burn. So the more I can get awareness out there the better at the mo!Nga mihi,Kylie
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Reuben Halper
@reuben-halper
Reply submitted 01/06/21 @ 06:53pm
::Hi there – I’d also suggest using digital platforms to find people in specific geographic areas that fit the profile of your potential customers. Given this is B2B, I’d also explore using LinkedIn Ads (https://business.linkedin.com/marketing-solutions/ad-targeting) though I’m not 100% across their targeting capabilities.
You could also use YouTube Ads, for instance you could:
– Target people in your specific catchment area
– Target people have searched for specific keywords on Google
– Target who are in-market for business services or who are business professionals.
– You can even target by the size of the business that they work for (eg. small, medium or large).The key will be to develop great video creative that does a great job of explaining what Bush Boardroom is all about and provides a call to action where people can find out more.
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