Hi there – What exactly are you selling? I would look at setting up Google search campaigns and Google shopping campaigns (again depending on what you’re selling) as that provides a great opportunity to reach people when they are raising their hand and actively seeking out your products. I would think about the activity around building your brand as different from your goal of immediately selling product. Yes, you need to do both but they work in different timeframes and should be judged differently. When you’re trying to build a brand you’re trying to make sure that your target audience are away of you and have a positive association so that the next time they are thinking of buying something in your category, your brand is likely to come to mind and be chosen. If you’re trying to drive immediate sales then you want to do more ‘performance’ marketing, so things like Google and FB that are talking to people who are likely to be interested in your product right now and ready to buy. For a good 4 minute overview of brand building vs. activation have a watch here: https://www.youtube.com/watch?v=4OSr-Fwp7N8

Hope that helps and happy to continue the conversation.

Nga mihi,
-Reuben