Hey Brent! As Andy said, the key at this stage is really getting to understand your customer. Where do they already hang out? Where are they going for advice? Where do they spend their free time? I personally am in a number of parenting Facebook groups (a mix of allergy, sleep, and gentle/respectful parenting groups, plus a big NZ one and a small cohort who were all due about the same time). Meet them where they already are.