Morena – thank you for coming to Manaaki – a few things, it is good you have identified your ‘target market’ which is parents of children – what you need to do next is understand the persona, profile of this group who will be your initial tribe of early customers, and I don’t know any other way that connecting with, understanding and learning from – the more parents you connect with, the more you will learn the types of parents (and the ages of their children) who are more likely to sign up, as well as those that will not sign up. Knowing who is your initial target is really important – knowing where you start will be key in this journey.

Here are a couple articles that might be helpful on your journey. Regardless, the real key is finding your tribe of early adopters who seriously care about what you are doing and want to help you build your product to help protect children.