Reply To: Hi, I have a small business that makes reusable food packaging. We are one year old and have been making everything by hand. We have approximately 20 stockists in NZ and are keeping up with the demand. We have recently received offers from companies overseas wanting to act as distributors in UAE, Japan and UK. We believe these are genuine as we have a product that is a world first. We have the funds to invest and grow, but currently we are super small and just working out of a garage so this is difficult for us to get our heads around as to how we will manage this. Our product is also able to be copied very easily but we do have the advantage of a strong story and brand. So essentially we are out of our depth but don’t want to miss out on these opportunities. One thing I have thought of doing next week is trying to throw together an advisory board. What advice can you offer us? Thanks in advance. 

Morena DJD. Congratulations on your progress so far. You’re in an exciting spot.
I would endorse engaging with NZTE – tho I would also so you get the best out of them if you know what you want.

Which leads to the advisory board/mentor thread. Go for it! No matter how smart and engaged you are with the business and concept, having some one who is one step removed from operations and can offer guidance, perspective and wisdom. You can use their experience to make your business better.

In terms of how you put an advisory board together, you can develop a quick list of your biggest challenges and decisions, and the skills and experience that would help you deal with those situations. Then think style – what personal style will fit well with your team and stretch you in a positive way. That will give you a framework of who would be valuable at the table. NZTE or a mentor may then be able to help you identify people who might be willing to help.

Good luck on the process – look forward to hearing more from your business.