A lot of it depends on how the crisis unfolds – it is still rapidly evolving and new information is coming out every day. Depending on what sector and geographies you are analysing, try to keep up with published information on the impact to those sectors – both now as well as thinking through potentially lasting changed behaviours on the parts of consumers/businesses/governments. Here is an interesting McKinsey article that describes 5 stages – including reimagination and reform – through the shock.


Happy to chat further if you have specific details in an industry or questions you want to talk through?