There are multiple options for traffic generation, both for a long term or a short term approach.

Long Term Approach:
To increase organic traffic implement an ongoing SEO strategy utilising content creation to increase your Google ranking.
Build an audience through social channels by sharing content that resonates with your market, promote your business page and boost posts.

Short Term
Paid advertising, either through Facebook or Google Ads

The questions you need to ask is what is the current traffic volume? What do you need it to be? What is you current conversion rate form a website visitor to a lead?