Totally support Vicky’s advice above. I also thought – if your local community don’t know you exist, and they are Facebook users, then there must also be a lot of untapped opportunity online because Facebook doesn’t “blockout” your local market. Have you considered Instagram and influencers as a channel?

I have realised that marketing through Social media is powerful but also complicated, so investment in social media marketing training might also be worthwhile to be sure you have maximised the platform you already have.