Hey Morg – I know a few founders/owners have faced this issue; and it is challenging; Scotty from Blue Frog Breakfast has learned a bit on this, most of their Asia market volume has been selling to a channel who supply the western / expats – as they founder muesli/porridge adoption not that high up there. Happy to connnect you to him if you want to send me an email – andy.hamilton@manaaki.io