Stark reality would be from people who are prepared to write a cheque – people will do that if they believe in what you are doing (emotionally, financially) and/or stand to benefit from you doing well – so that in the end means you have to convince them to support you – no easy answers – really hard when you are starting out, but you have to find a way for a person/organisation to say yes to writing that cheque. Think about who you know, who believes in your vision and would back you.