Hi Ryan – this is such a good question. Thanks for naming the elephant in the room.
1. Pricing wise, you have a few options to play with – you can offer reduced “covid-19 special” pricing and discounts, you could offer deferred payments, you could offer additional value and freebies (a great way to get people to sample more of what you offer)
2. It also can help to openly acknowledge this – the fact your trying to stay afloat like so many others. It’s genuine and speaks from the heart
Go well