Morena – I would start with identifying a problem that needs solving, and focusing in on that ‘into the micro’ – that means to me, really understanding what the person or person’s pain point is and what the solution might be to that – building out from that – here is some reading for you to start up.

Having a cause and purpose is awesome and important -to build something sustaining and long-term requires focusing in on actually solving problems and finding a commercial transfer of value to enable you to keep doing that.

Good luck. \Andy